Dear Target:
I am a very busy woman. I have a small child and a home to run. Aside from taking care of my son, today was spent cleaning dishes (by hand), sweeping floors, & doing the laundry, followed by a grocery run to your fine establishment in Orange City, Florida (my third trip to Target this week, actually). None of these tasks would have been completed without the sponge, dish soap, broom, dust pan, & laundry detergent purchased on your premises.
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| Exhibit A |
In addition to being a very busy woman, I am also a very broke woman, so I try to find the best bargains possible when shopping for my family. Let’s be honest here, Wal-Mart is cheaper than Target, we all know this. Wal-Mart is also less than a ten minute walk from my home, yet I get in my car & use my gas (which is hovering around 3.50 a gallon here, did you know that?). Not only am I polluting the environment to shop at your store, I am also not burning the calories I would walking to Wal-Mart. Wal-Mart: 3, Target: 0. But really, I am not here to tell you why I should probably shop at Wally World.
As if my time weren’t precious enough, I am also the co-founder of a prestigious online mothering forum called DCHS2001MAP. You may have heard of us. On this forum, it is a running joke that I spend all my “free” time at Target… I even went into labor with my son at your Redondo Beach store in California! Anyways, earlier today our group bought a gift for one of our pregnant members. Can you guess where this gift was purchased? You got it, none other than Target.com! As a founding member & leader of DCHS2001MAP, I bear a strong influence on our mother members, and we frequently discuss the best deals on products or where to get which hot item for our children. As your marketing department surely knows, WOM advertising is an effective tool when trying to broaden your customer base, but people are ten times more likely to use it when they have encountered a negative experience with a store or product. And as we all know, we mommies talk.
In addition to the aforementioned truths, I invited Target to share in my two most joyous occasions: the union of my husband & myself, and the birth of my son. I registered for both my bridal & baby showers with Target, thus encouraging my friends and family to spend their hard-earned dollars at your stores across the country. As you can see, Target and its affiliates have affected many facets of my life, be it family, personal, or social. Oh, let’s not forget medical either, as just three days ago I filled my son’s prescription at the Target pharmacy. He’s been fighting a nasty ear infection, poor thing...
With all of these trips to Target, it only made sense that I sign up for the Target Red Card (that and I got tired of being badgered by your employees for the better part of a year about it). This way my purchases come straight out of my checking account and I can save 5%... how nifty is that? So, I gave your cashier my driver license & a blank check to get the proverbial ball rolling. After completing the account interrogation, I realized that my address on both documents was my former one in California. Oops… Mommy brain strikes again. I immediately called the number on my temporary card and canceled the delivery of my shiny new Red Card to the current tenants at my previous address. My old neighbors had informed me that the people who moved in after I left own various large weaponry and are most likely drug dealers. You can perhaps understand why I might not want full access to my bank account sent there.
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| Exhibit B |
After being assured that the card would not be mailed out, I was asked to hand write a letter to your corporate office requesting a change of address. I’m pretty sure that recent technological advances have been made so that I may instantly change my address by telephone or maybe even the internet, but just for you Target, I obliged. You can see why a few weeks later I may be concerned that I have yet to receive anything in the mail from your offices, so I called back. I was told that my new address was on file and no card had been mailed out, but you would resend the paperwork. Imagine my astonishment when I finally got something in the mail from you… forwarded from California. Who knew the post office still forwards mail after a year? So, once again I called your office, my tone slightly less polite. The gentleman on the other end said the card had indeed been sent to the California address, that he would cancel the card, and send a new one to my Florida address. At this rate, it’s more likely that I will get a Publisher’s Clearing House check delivered to me than my Target Red Card.
You may be familiar with the term “Shit rolls down hill”. So, naturally, the lack of competence on your end has forced me to ask your cashiers for a 5% discount each of the eight times I have been to your store in the last 30 days. That’s about twice a week in the last month, one of those weeks being spent in Celina, Ohio where there is no Target. You do the math. Anyways, I have to ask your employees every time I check out for the discount they have been raving to me about for months. And each time they say they can’t help me. I can not express how incredibly frustrating it is to walk into your store, dressed quite literally head-to-toe in Target apparel, pay for my goods with a debit card pulled from my wallet which was also purchased at Target, and be told that they can’t help me save THREE LOUSY FREAKING BUCKS.
Seriously, Target? I didn’t use any four letter words when I had to call guest services because you sold me a bag of Market Pantry brand, weevil infested rice. Nor did I complain to you when the diapers I bought (up&up brand) were slathered with another human being’s chewed up gum. So, not only have I been shopping at your store & buying shoddy merchandise, I have been padding your pockets by purchasing your own brands (kindly refer to Exhibits A, B, & C, detailed below, if you are uncertain of my loyalties).
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| Exhibit C |
I’m feeling like this relationship is a little one-sided, Target. As a mother, I am a giver, and all you do is take, take, take. I have nothing left to give you, Target…. And I think we should see other people. And yes, it’s definitely you, not me.
All my love,
Mama Kate
Exhibit A Items purchased at Target found in my purse (which I purchased from Target):
infant hoodie, teething ring, diapers, chapstick, cream eyeliner, blush, hand sanitizer, Kashi bar, & wallet.
Exhibit B Actual purchase from Target 1/18/12:
It's in a reusable Target bag, for Christ's sake!
Exhibit C How we were dressed while purchasing Exhibit B:
Items purchased from Target that you can see: sweater, dress, purse, sunglasses (both pairs), onesie. Oh, and all the window decor.
Items purchased from Target that you cannot see: flip flops, undies, diaper, toe nail polish, monitor in window sill. Oh, and a friendly farewell hand gesture.